India Software Services Export Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The India Software Services Export Industry Market Report is Segmented by Activity (IT Services, Software Product Development, BPO Services, and Engineering Services), Service Type (On-Site and Off-Site), and Export Destination (North America, Europe, Asia-Pacific, and Rest of the World). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

India Software Services Export Market Size

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Major Players

*Disclaimer: Major Players sorted in no particular order

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India Software Services Export Market Analysis

The India Software Services Export Market size is estimated at USD 151.60 billion in 2024, and is expected to reach USD 189.19 billion by 2029, growing at a CAGR of 4.53% during the forecast period (2024-2029).

As the cloud transformation in the North American and European nations involves high costs and lacks proper resources, India is preferred as it is at the forefront of offshoring and outsourcing and is updated with emerging trends, techniques, and technology. This factor is expected to contribute to the market’s expansion during the forecast period.

• Rapidly increasing digital transformation across industries, adoption of new technologies such as IoT, AI, and blockchain, and a growing emphasis on leveraging the core competencies by outsourcing non-core operations are the major driving factors of the market.
• As Indian organizations gravitate toward the cloud, artificial intelligence (AI), automation, network infrastructure, Internet of Things (IoT), and other developed technologies to transform them digitally, spending on digital transformation (DX) and IT modernization are the top priorities of Indian companies.
• The growing migration to cloud services is a crucial driving factor in the market studied, resulting in significant collaborations generating revenue from it. Cloud migration facilitates both large and small businesses to move their software applications, databases, and other IT resources to cloud servers for seamless, secure, and transparent systems. This allows the company's software development lifecycle process management to be more efficient. Businesses generally invest in cloud migration strategies for better scalability, availability, and quicker deployment of software services.
• The Indian National Policy on Software Products has been addressed partly by the Next Generation Incubation Scheme (NGIS), which has been approved to support the software product ecosystem. It is planned to build a thriving software product ecosystem to support the strong IT sector's sustained expansion, new job creation, and competitiveness improvement. As per NASSCOM estimate, the Indian Software Product industry has made historic achievements in revenue in FY 2023, reaching USD 14.2 billion.
• However, factors like managing regulatory and compliance needs can restrain the market’s growth during the forecast period. It is because this involves increasing operational costs, limiting service offerings due to stringent data protection laws, and diverting resources from innovation and expansion efforts due to the constant need to adapt to varying and evolving regulations.
• Furthermore, after the COVID-19 pandemic, several businesses have employees working from home, and the need to adopt efficient IT systems has increased substantially. Organizations have increasingly migrated to the cloud or cloud-based platforms for their applications and software. This situation has significantly augmented the growth opportunities for the market studied.

India Software Services Export Market Trends

Increasing Demand for Infrastructure Modernization, Digital Support, and Cloud Services

• Infrastructure modernization involves enhancing an organization's IT setup for better performance, scalability, and security. This encompasses transitioning from older systems to cloud-based platforms, embracing containerization, and integrating automation and DevOps methodologies. The primary goal is to boost agility, cut operational expenses, and facilitate digital transformation, empowering businesses to stay ahead of tech trends and customer needs.
• The increasing emphasis on cybersecurity, operational efficiency, and cost-effectiveness is driving the push for infrastructure modernization. These enhancements empower Indian software service providers to not only meet the evolving demands of global clients but also to stay competitive in the international market by delivering high-quality, innovative, and secure solutions.
• India is on a journey to transition into a developed market economy and advanced technology deployment, which is expected to play a significant part in this process. Moreover, India’s Finance Minister has emphasized India's digital infrastructure in driving economic formalization in the modern era in the country’s interim budget. According to a recent survey by Vi Business (the Arm of Vodafone Idea), nearly one lakh MSMEs said that less than 60% of businesses had embraced digitalization across various verticals.
• As per the Ministry of Electronics and Information Technology, India's IT/ITeS industry holds a significant global position, significantly bolstering exports and job creation. The nation's IT-BPM sector (excluding e-commerce) is poised to hit a valuation of USD 254 billion, with exports making up approximately USD 200 billion in the fiscal year 2023-24 (estimated). The IT-ITeS industry has also significantly bolstered employment and is anticipated to employ a total workforce of around 5.43 million professionals. This marks an increase of 60,000 individuals from the previous fiscal year (FY 2022-2023). Notably, women constitute 36% of the industry's workforce.
• The market players are helping companies build their digital transformation IT strategies. For instance, in March 2024, Tata Consultancy Services declared the multimillion-dollar strategic partnership to support the end-to-end IT transformation of Ramboll, an architecture, engineering, and consultancy company headquartered in Denmark. The company would modernize and streamline Ramboll's IT operating model to strive for business growth in IT over the next seven years.

IT Services Expected to Capture Significant Market Share

• Many countries have long exported IT work to developing economies like India to save on labor costs. With the country housing many major IT service export players, the demand for IT services export is expected to gain significant momentum in India in the coming years. In the wake of digital transformation worldwide, companies are rapidly upgrading their legacy IT infrastructure, thus creating demand for IT consulting and implementation services in India. Digital transformation provides companies with a strategic and competitive advantage in terms of determining IT services and their importance, further organizes the IT services as an activity of a plan-build-run framework, and defines the IT service strategy for the organization.
• The landscape of IT services in India is changing rapidly. The proliferation of advanced technologies, like big data and machine learning in various end-user industries, fuels the need for updated IT infrastructure. In addition, this adoption of emerging technologies enables businesses to replace outdated infrastructure and hardware, driving the IT services segment's growth in India. Moreover, due to advancements in IT operation across the cloud-based platform, IT services have become more data-driven and real-time, creating greater value for the business, especially in operational efficiency, business opportunity discovery, and remote access optimization. As per data by NASSCOM, the technology sector grew by USD 245 billion in India due to investments in advanced and modern digital infrastructure.
• Furthermore, cloud computing is envisioned as a transformative technology for enterprises, governments, and consumers. It not only supports digital transformation but also enables innovation and collaboration among the IT ecosystem players. According to the International Trade Administration, the ICT sector and the digital economy collectively account for over 13% of India's GDP, making them pivotal economic pillars. India has set an ambitious target, aiming to elevate the ICT sector to a USD 1 trillion valuation by 2025, representing a significant 20% of the projected GDP.
• In addition, IT service providers are indulging in partnerships with various end-user companies to assist them with advanced technology implementation. In February 2024, Wipro announced becoming a majority shareholder in Aggne. This move strengthens Wipro's position in the property and casualty (P&C) insurance industry by giving them access to Aggne's advanced technology and expertise. The integrated capabilities of Wipro and Aggne will help leverage technologies to deliver faster speed-to-market and more competitive services to clients in the P&C sector.
• Furthermore, the rising number of telecom subscribers is driving the market’s growth significantly, as it increases the demand for telecom-specific software solutions, such as CRM, billing, and network management systems. Enhanced connectivity and communication capabilities boost remote collaboration and outsourcing opportunities, enabling software service providers to deliver their services globally. In addition, telecom advancements promote the development of innovative applications and digital services, expanding market opportunities for software exporters. This synergy between telecom expansion and software demand fuels the growth of the market significantly. According to TRAI, as of December 2023, there were over 58 million urban telecom subscribers in Delhi, India, and the total number of urban telecom subscribers across India during the measured time period was more than 662 million.

India Software Services Export Industry Overview

The Indian software services export industry market is fragmented. Tata Consultancy Services Limited, Infosys Limited, Wipro Limited, HCL Technologies, and Tech Mahindra Ltd are among the major companies. The corporations continue to innovate and form strategic partnerships to maintain their market share.

• April 2024: HCL Tech announced an alliance with Google Cloud to establish industry solutions and deploy Gemini for its multimodal large-language AI model. HCL planned to boost the HCL Tech AI Force platform with Gemini’s advanced code completion and summarization capabilities, which allow engineers to code efficiently, solve issues, reduce delivery time, and enhance the quality of software projects for clients.
• February 2024: Wipro Limited, a technology services and consulting company, launched the Wipro Enterprise Artificial Intelligence (AI)-Ready Platform to help clients create enterprise-level, fully integrated, and customized AI environments. This platform provides the necessary infrastructure and core software for the consumption of AI and generative AI workloads for automation, dynamic resource management to adjust to varying workloads using predictive analytics dynamically, and investment in improvements in incident reduction and operational efficiency in the enterprise.

India Software Services Export Market Leaders

1. Tata Consultancy Services Limited
2. Infosys Limited
3. Wipro Limited
4. HCL Technologies
5. Tech Mahindra Ltd

*Disclaimer: Major Players sorted in no particular order